What Is 3D Visualisation?

3D Visualisation (also known as 3D rendering, 3D graphics or computer-generated images) is the art of creating three-dimensional models, figures, landscapes and more, to be used either in still images or for animated video when visual effects are applied. This work is carried out by a 3D Artist, as the job requires a mix of artistic and technical skills to achieve the best results. 3D Visualisations make up quite a lot of your daily experience, even though you might not be aware of it. You would have probably most commonly seen 3D imagery on the front of a building site for a new housing development, but they are used across a much larger spectrum of work practices. 3D is common in industries like:

• Real Estate Agents
• Architects
• Rail Engineers
• Ship Builders
• City Planners
• Product designers

Why Is 3d Visualisation Used?

3d animation issued over recorded medium for many instances because of the possibilities it can bring. It’s very easy to make an animated character do (almost) anything you like within a computer software, whereas with a human it can be a bit harder, they have their limitations! It’s also a very cost-effective way to create and bring ideas to life. With only a few computers and a few people, you can create whole environments which would be much more time consuming and time-costly if they were filmed in real life with actors, a set design and more.

3D’s uses come in different forms depending on the job at hand. Some 3D imagery is used for presentation purposes, when a company wants to present a forthcoming project to raise fund or sell something ahead of its finalisation, a 3D image will show the beneficiary what the completed project will look like. Some 3D is also used to visualise spaces that can’t be seen so easily, for example with a railway engineer, especially one who has to work underground, will benefit from understanding their environment a bit more before they have to start working in it. As animators, we use 3D exclusively for presentation purposes, and to do this we need the correct software.